On Page Optimisation
is generally a one-off exercise that sets the foundations for good SERPS visibility. Often it’s about making small adjustments to text and behind-the-scenes code to help signal to the visiting search engines what we want them to index. We can offer this as a stand alone service, as the initial phase of ongoing SEO or even omit it entirely if you wish our efforts to be solely off page. (For example, you may have an existing web designer who you don’t wish to offend. That’s not a problem, at JumpRank we understand how many sites have evolved with their businesses and become emotionally linked. We’re equally happy to provide a list of small changes for your web developer to implement on your behalf if you wish to keep them involved with the project or if you’d simply rather not release your website access codes to us.)
Off Page Optimisation
is where the bulk of the effort is generally spent. Whilst on-page changes are a one-off at the start of the optimisation project; to boost ñ and maintain ñ a good organic listing requires ongoing work throughout the Internet, basically activity that leaves “signposts” pointing back to your site. The trick is to do this in an ethical manner that adds long term quality; search engines love quality & relevance and we want that to rub off on you!